Custom Retail
Displays
Built for Brands
Custom Shop Fitting & Display Solutions
Founded in 2007, Gelvs Group is a privately held retail fixture manufacturer delivering custom retail displays, POP displays, store fixtures and merchandising solutions for global brands across fashion, beauty, electronics, beverage and consumer goods.
From concept development and manufacturing to new-store rollouts, seasonal campaigns and permanent fixture programs, we help brands improve product visibility, make better use of retail space and create engaging shopping experiences.
From Concept to Complete Retail Space
From 2D and 3D development to production-ready branded display fixtures
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Responsible Materials & Traceable Production
FSC® certification marks another step in Gelvs’s ongoing commitment to continuous improvement, reinforcing the company’s focus on responsible sourcing and the careful management of materials and manufacturing processes.
DISCOVER MOREDisplay solutions
Our collection arises from our corporate background but also represents a turning point in a unique course that is continuously evolving: the course of creative technology for production achieved with craftsman skills: a single complex of elements, all intermixable, with which to design and manufacture products that meet real needs through modern creativity that goes beyond time.
01 / 09
Apparel Merchandising Table
A mobile wood-and-metal table creates flexible folded-apparel capacity while keeping the surrounding department open and easy to shop.
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02 / 09
Beverage Display Collection
A varied collection of wire, metal and branded floor stands supports bottled drinks, functional beverages and impulse merchandising.
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03 / 09
Tire & Wheel Display Racks
Purpose-built tire and wheel fixtures combine compact footprints, strong product visibility and clear brand communication.
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04 / 09
Microsoft Retail Fixtures
Custom Surface fixtures integrate live product demonstration, accessory presentation and Microsoft brand visibility.
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05 / 09
Fashion Retail Interior
A coordinated apparel environment combines wall systems, tables, shelving and seating into a calm customer journey.
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06 / 09
Apparel Store Fixture System
Modular wall bays, shelving and central tables organize clothing, footwear and accessories across the full retail floor.
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07 / 09
Apparel Merchandising Environment
Layered display tables and perimeter fixtures support coordinated fashion storytelling and flexible seasonal changes.
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08 / 09
Branded Beverage Floor Stands
Branded floor-standing units provide high-capacity beverage merchandising while keeping each range visually distinct.
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09 / 09
Microsoft Surface Experience
An integrated Microsoft Surface fixture brings product demonstration, digital content and branded storage into one compact unit.
VIEW SERVICESRetail stores, hospitality, brand spaces and bespoke display projects
are shaped through a philosophy founded on customization, meticulous attention to detail and the ability to translate every vision into coherent, elegant and distinctive spaces.
The direct oversight of every production phase, from prototype development to final realization, guarantees exceptional quality, refined craftsmanship and complete design flexibility.
Fashion & Apparel Retail
A complete apparel retail environment combining perimeter displays, central fixtures and coordinated brand presentation.
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Optical & Eyewear Stores
Step into the atmosphere of The Penrose Room
Technology & Electronics Spaces
A curated collection of stories exploring interior design, bespoke furniture, material research and contemporary lifestyles. Perspectives and inspirations from the world of architecture, hospitality and high-end interiors.
EXPLORE INSIGHTS
Bread and Fruit Retail
Custom Retail Fixtures
Supermarket Displays
Retail Merchandising
POP Displays
Custom Manufacturing
Custom Display Engineering
Designers and architects bring their unique vision to the development of Gelvs collections, contributing to a dialogue between creativity, materials and manufacturing expertise.
A journey through ideas, design cultures and collaborative processes that shape furniture, interiors and contemporary living environments.
DESIGNERSDesigning and manufacturing retail environments
for global brands and growing businesses.
We turn ideas into custom fixtures and complete retail environments through design development, engineering and manufacturing.
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01 / 03
Retail Store Projects
Tailored Solutions for refined interiors.
An integrated approach that combines design, engineering and in-house manufacturing to transform project visions into bespoke interiors.
02 / 03
Hospitality
Gelvs develops tailored furniture solutions for hospitality environments, private residences and contract projects, combining design expertise, engineering and in-house manufacturing. Each project is approached with the flexibility and attention required to meet specific aesthetic, functional and architectural requirements.
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03 / 03
Brand & Commercial Spaces
Bespoke furniture, custom-made interiors and manufacturing expertise come together in projects developed for yachts and cruise ships. Tailored solutions, carefully selected materials and meticulous attention to detail ensure interiors defined by comfort, functionality and refined aesthetics.
DISCOVER MOREManufacturing Quality
In-House Manufacturing
Developed and manufactured entirely in Italy, every Gelvs collection reflects the value of a fully integrated production process. Direct control over each phase ensures continuity, precision and a high level of customization across furniture collections and bespoke interior projects.
Design development, engineering and manufacturing operate as one, combining Italian craftsmanship with production expertise to deliver consistent quality and lasting value.
DISCOVER MOREDiscover Gelvs retail display solutions
CONTACT GELVS
Let’s build your next retail display.
Tell us about your store, display program or upcoming rollout. Our team will review your requirements and contact you to discuss the next step.