About us

Founded in 2007, Gelvs Retail Fixture Group is a privately held manufacturer of custom retail display fixtures and furniture supplies. Our team of 201–500 people works with brands and retail partners to turn ideas into production-ready displays that improve product visibility, make efficient use of retail space and strengthen the in-store experience.

We create tailored solutions for fashion, beauty, electronics, beverage and consumer products, combining practical merchandising with durable construction and clear brand presentation.

The value of Made in Gelvs Fixture lies in the seamless integration of design, material expertise and manufacturing know-how. Every furniture collection and bespoke project takes shape through a production process developed entirely in Gelvs Fixture, where design development, engineering and manufacturing operate within a fully integrated system.

Direct control over every stage of the process ensures the highest standards of quality, executional consistency and a high degree of customization. Carefully selected materials, exquisite craftsmanship, and meticulous attention to detail have created furniture and overall solutions specifically tailored for retailers, retail brands, retail environments, and commercial use.

Design, manufacturing expertise and in-house production converge in a process where ideas, materials and execution evolve as one.

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From Idea to Retail-Ready

We support each project from concept development and engineering through prototyping, mass production, complete assembly, delivery and rollout. This connected process helps transform an initial brief into a practical, consistent solution ready for real retail environments.

Custom Display Solutions

Wall displays, freestanding units, gondolas, shelving and cabinets are developed around the product, store format and brand experience.

Wood & Metal Manufacturing

Our capabilities include custom wood fixtures, metal fabrication, laser cutting, welding, powder coating and complete assembly.

Programs Built to Scale

From a single prototype to seasonal campaigns, mass production and permanent fixture programs, we coordinate quality and delivery around each partner’s requirements.

Manufacturing & Project Experience

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Custom Fixtures for Better Product Visibility

Multi-level merchandising, efficient wall positioning, flexible shelving and durable materials help brands present more products within a clear, modern retail environment.

EXPLORE DISPLAY SOLUTIONS→

End-to-End Programs for Retail Brands

From prototypes to store rollouts, seasonal campaigns and permanent fixture programs, Gelvs coordinates engineering, manufacturing and delivery around each project.

VIEW RETAIL PROJECTS→